01
-
å…费电è¯:
400-0551-015
å…费电è¯:
400-0551-015
相关新闻
作者：éžç¾½¾|‘络 |点击é‡? 0 | æ—‰™—´åQ?024-07-26
01
½{”：目å‰å¯¹äºŽæ•°å—è¥é”€åœ¨æŠ•òq¶ä¸”æ˜?/span>消费å“ç±»ç›?/strong>的广告商å“，æ‰ä¼šå¼€æ”¾æ‰‹æœºç«¯å³ä¾§å•†å“推è的功能。推è商å“äؓ商家店铺ä¸?/span>¾l过½Ž—法评估和当å‰å•†å“有相关性以åŠæœ¬åº—精选的商å“åQŒå¯ä»¥ä¿ƒ˜q›åº—铺的转化ã€?/span>
讄¡½®æ–¹å¼åQ?/span>
1ã€ç¡®è®¤æ˜¯å¦æ¶ˆè´¹å“¾cÈ›®åQ?/span>
2ã€å……值数å—è¥é”€åQŒåˆ›å»ø™®¡åˆ’，推广商å“ã€?/span>
推广商å“在手机端å›_¯èŽ·å¾—相应功能ã€?br>
02
½{”：一般是商家讄¡½®äº†æ´»åŠ¨é—¨æ§›ï¼Œæˆ–者åŒä¸€ç”¨æˆ·åœ¨åŒä¸€åº—铺首次下å•æ—¶å¯äº«å—ä¼˜æƒ åQŒä¸€æ—¦ä¸‹å•å³ä¸å†æ˜¯è¯¥åº—铺的新人ã€?/span>å»ø™®®æ›´æ¢è´¦å·æˆ–æ›´æ¢å•†å®¶ä¸‹å•ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
‹zÕdŠ¨æ˜¯æŒ‡åQ?/span> 新客å®é«˜¾U§ç‰ˆåQŒè€ç‰ˆæ–°å®¢å®ï¼ˆä¸»é¢˜‹zÕdŠ¨½Ž¡ç†-新客å®ç‰ˆå—çš„‹zÕdŠ¨åQ‰ï¼Œè£‚å˜å®ï¼Œåˆ†äín有礼åQˆå®¢æˆ?获å–新客里的‹zÕdŠ¨åQ‰ã€‚比如新客活动：仅陽W¬ä¸€‹Æ¡åœ¨åº—铺下å•çš„客戗÷€?nbsp;助力者å‚与频率äØ“åQšåŒä¸€åº—铺åŒä¸€ç”¨æˆ·æ¯?0天å¯ä¸ºåˆ†äº«è€…助力一‹Æ¡ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
分äín领券‹zÕdŠ¨è§„则åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"> https://rulechannel.1688.com/?type=detail&ruleId=20002730&cId=32#/rule/detail?ruleId=20002730&cId=32
03
½{”：åŒæ¬¾å®šä¹‰åQšå¯¹æ¯”下游ã€?688站内商å“是å¦åŒå›¾åQˆä¸»è¦å¯¹æ¯”商å“主å›?amp;SKU图）åQ›å…¶‹Æ¡å¯¹æ¯”商å“是å¦åŒè§„æ ¼åQˆå¦‚定w‡ã€å¤§ž®ç‰åQ‰ã€åŒæ ¸å¿ƒå±žæ€§ï¼ˆå¦‚æè´¨ã€é¢æ–™ï¼‰
ä»…é™éžæ ‡è¡Œä¸šåQ?/span>
04
½{”：ã€å–家工作å°ã€?ã€åï–¾U¦ã€?ã€èÌŽå•ç®¡ç†ã€?ã€åã^å°å¯¹è´¦ç®¡ç†ã€?/strong>-å›_¯çœ‹åˆ°å„项扣费明细ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
05
½{”：
â‘ æ ¹æ?/span>多档å‘货或者å商å‘è´?/span>åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">②或者定制在定制链接下å•åQŒçŽ°è´§åœ¨çŽ°è´§é“¾æŽ¥ä¸‹å•åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">③能支æŒå¤šå°‘ž®æ—¶å‘è´§ž®±å¡«å†™XHå‘è´§åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">④和物æµå…¬å¸æ²Ÿé€šæ ‡å‡†å‘货，务必åŠæ—¶å½•å…¥ç‰©æµä¿¡æ¯åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">⑤物‹¹ä¸é—´åœæ»žéœ€è¦æ‰¾ç‰©æµå…¬å¸æˆ–者特ŒDŠæŠ¥å¤‡å¤„ç†ï¼›
â‘¥æ— éœ€ç‰©æµè¦é¿å…，é¿å…虚å‡å‘è´§å¯ÆD‡´2‹Æ¡èµ”å¿ï¼›
06
½{”：æ¤æƒ…冉|˜¯å› äØ“æ— è´§æºåº—é“ø™¡Œä¸ºå¤„¾|?/strong>åQŒä»¥ä¸‹æ˜¯å¯?688òq›_°æ–°è§„的梳ç†ï¼Œä»¥åŠå¯èƒ½ä¸Žå•†å®¶ç»è¥äñ”生的矛盾点：
æ— è´§æºåº—é“ºåˆ¤å®šæ ‡å‡†ï¼š
(1) æ¬è¿å¤åˆ¶äº§å“链接
使用他äh产å“链接åQŒå°¤å…¶æ˜¯æ ‡å“åQŒå…±ç”¨ä¸»å›‘Ö’Œè¯¦æƒ…™åµï¼›
(2) è´ä¹°ä»–äh店铺商å“完æˆäº¤æ˜“
使用其他店铺或åã^å°çš„商å“完æˆè‡ªå·±åº—铺的订å?span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
(3) é‡å¤é“ø™´§
åŒä¸€äº§å“在多个页é¢é‡å¤å‘布，ä¸ä¿®æ”¹ä¸»å›‘Ö’Œè¯¦æƒ…åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
(4) ¾cÈ›®é”™æ”¾
产å“å‘布在错误的¾cÈ›®ä¸?span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
(5) 侉|ƒè¡ŒäØ“
å³ä‹Éä¸åœ¨æ¤æ–°è§„管控下åQŒäçRæƒè¡Œä¸ÞZ¹Ÿæ˜¯è¿æ³•è¡Œä¸ºï¼Œòq›_°ä¼šé€šè¿‡å…¶ä»–规则æ²È†åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
(6) å”®åŽæ— 法ä¿è¯
具体å«ä¹‰ä¸æ˜Ž¼‹®ï¼Œå¯èƒ½æ¶‰åŠä¸ƒå¤©æ— ç†ç”±é€€æ¢è´§½{‰å”®åŽæ”¿½{–ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
常规处罚åQšé™æƒã€ä¸‹æž‰™“¾æŽ¥ã€åˆ 除链接ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
新增¾|šæ¬¾åQ?/span>
情节一般：¾|šæ¬¾600å…?‹Æ?/span>
情节严é‡åQšç½š‹Æ?000å…?‹Æ?/span>
情节特别严é‡åQšç½š‹Æ?000å…?‹Æ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
新规的出å°æ—¨åœ¨è§„范市场秩åºï¼Œä¿æŠ¤ä¹°å®¶å’Œä¼ä¸šçš„æƒç›Šã€‚商安™œ€è¦é€‚应新规åQŒè°ƒæ•´ç»è¥ç–略，é¿å…˜q规行äØ“ã€?/span>
07
案例åQ?/span>******商务商行åQŒåº—铺在24òq?æœ?3日比较集ä¸çš„产生了大¾U?00½W”低仯‚®¢å•ï¼ˆè®¢å•é‡‘é¢å¤§çº¦åœ?.2元左å»I¼‰åQŒè”¾pÖM¹°å®¶å‘现电è¯åœæœºæˆ–者打ä¸é€šï¼Œæ€€ç–‘æ¶æ„买家批é‡ä¸‹å•ï¼Œè¦æ±‚òq›_°å…³é—买家订å•æˆ–者自å·×ƒ¸å‘è´§è¦æ±‚ä¸è®¡å…¥åï–¾U¦è€ƒæ ¸ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
¾læ ¸å®žç¡®è®¤ï¼Œè¯¥å•†å®¶æ˜¯æ–°å¼€åº—é“ºåQŒäؓ了æå‡åº—铺æ›å…‰æµé‡ï¼Œäº?4òq?æœ?3日设¾|®äº†è‡ªè¥é”€‹zÕdŠ¨-æ–îCh促销¼›åˆ©åQŒæ–°å®¢å‡1元且包邮åQŒç”±äºŽå•†å®¶è®¾¾|®çš„该款产å“ä»äh ¼åœ?毛左å»I¼Œä¸”è“v扚w‡â‰?åQŒæ‰€ä»¥æ–°å®¢ä¼˜æƒ 完åQŒè®¢å•ähæ ÆD¾ƒä½Žï¼Œòq›_‡åœ?毛左å³ä¸”包邮åQŒçŸæ—‰™—´å†…æµé‡è¾ƒé«˜ï¼Œå¸å¼•äº†å¤§é‡æ–°å®¢æ‰¹é‡é›†ä¸ä¸‹å•ï¼Œå•†å®¶é‚认为店铺是被æ¶æ„下å•äº†ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
òq›_°çŽ°æœ‰çš„能力：
â‘?针对æ¶æ„买家åQŒåã^å°çŽ°åœ¨é£ŽæŽ?/span>有较多维度去判定åQŒå¦‚买家账å·è¡ŒäØ“ã€åŽ†å²äº¤æ˜“ã€é€€‹Æ¾ã€æŠ•è¯‰ã€ç†èµ”ã€å…¶ä»–行为牽{‰å‡ä¼šå‚考，如命ä¸æ¶æ„ä¹°å®Óž¼Œ¾pÈ»Ÿä¼šè‡ªåŠ¨æ‹¦æˆªå…¶ä¸‹å•åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?如商家报å了新客å®ã€è£‚å˜å®æˆ–å‚åŠ äº†‹zÕdŠ¨è®„¡½®ä»äh ¼è¾ƒä½ŽåQˆå¦‚低于1折ç‰åQ‰ï¼Œ¾pÈ»Ÿå?/span>会æ醒商家其讄¡½®ä»äh ¼˜q‡ä½ŽåQŒå¾è®®å…¶è°¨æ…Žè®„¡½®ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
案äšg引å‘的分æžï¼š
商家店铺çŸæ—¶é—´å¤§é‡é›†ä¸ä½Žä»¯‚®¢å•ä¸æ„¿æ„å‘è´§åQŒåƈéžéƒ½æ˜¯æ¶æ„订å•ï¼Œå¸¸è§åŽŸå› ˜q˜æœ‰å¦‚下åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?商家自行讄¡½®äº†æžä½Žähæ ég¸”包邮½{‰æ´»åŠ¨ï¼Œå¸Œæœ›å¢žåŠ 店铺æ›å…‰‹¹é‡æå‡åº—铺数æ®åQŒç»“果导致æµé‡çˆ†å‘，å¸å¼•å¤§é‡è®¢å•åQŒå•†å®¶åˆè®¡äºæŸè¾ƒå¤šï¼Œä¸æ„¿æ„å‘货；
â‘?商家讄¡½®è¾ƒä½Žä»äh ¼åQŒå¸Œæœ›å¸å¼•åˆ°ä¼˜è´¨å®¢æˆ·åQŒå¸Œæœ›éƒ¨åˆ†è®¢å•å¯é€šè¿‡ç”µè¯è·Ÿä¹°å®¶æ´½è°ˆä¿ƒæˆä¸‹‹Æ¡å¤§å•äº¤æ˜“或åŽç®‹½E›_®šå®¢æºåQŒç»“æžœæ²Ÿé€šæ— æžœå‘现都是å°ä¹°å®¶æˆ–者蔾pÖM¸ä¸Šä¹°å®¶ç‰æƒ…况åQŒå•†å®¶åˆè®¡äºæŸè¾ƒå¤šä¸æ„¿æ„å‘è´§åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?商家电è¯è”ç³»ä¸ä¸Šä¹°å®¶åQŒæ€€ç–‘买家æ¶æ„è¡Œä¸ºï¼Œæ‹…å¿ƒè´§ç‰©æ— äh½{¾æ”¶æˆ–è€…æ— æ³•é€è¾¾åQŒäñ”生厾l一¾pÕdˆ—费用åQŒä¸”买家æ¥ç”³è¯·å‘è´§ç†èµ”。（注：òq›_°è§„则哪方有责哪方承担费用åQŒå¦‚买家个ähåŽŸå› æ— æ³•é€è¾¾æˆ–者ç¾æ”Óž¼Œäº§ç”Ÿè´¹ç”¨éœ€è´£ä“Qæ–ÒŽ¥æ‰¿æ‹…的）ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
¾l™åˆ°å•†å®¶çš„å¾è®®ï¼š
â‘?æ£å¸¸å‘è´§åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?nbsp;谨慎讄¡½®åº—铺å‘è´§ä¿éšœæ—‰™—´åQŒç»“åˆè‡ªå·±å®žé™…情况设¾|®ï¼Œå¦‚设¾|®äº†ž®Þp¦ä¸¥æ ¼å±¥çº¦åQŒé¿å…æ— æ³•åï–¾U¦åª„å“店铺æƒé‡ï¼›
â‘?nbsp;谨慎讄¡½®‹zÕdŠ¨ä»äh ¼åQŒè¯·¾l“åˆè‡ªå·±å®žé™…情况讄¡½®åQŒå¦‚讄¡½®æžä½ŽåŒ…é‚®åQŒä¸”èµäh‰¹é‡â‰¥1易å¸å¼•å¤§é‡è®¢å•ï¼›
a.商家ä¸è¦è®„¡½®æŒ‘战人性的ä»äh ¼åQŒå¾è®®å•†å®¶åŽ»è°ƒæ•´å¥½æ£å¸¸è´ä¹°é€»è¾‘的商å“ähæ ¹{€å•ä½åŠåº“å˜åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
b.å‚åŠ æ–°å®¢å®ã€è£‚å˜å®ã€?åˆ†é’±æ‹¿æ ·½{‰æ´»åŠ¨ï¼Œè®„¡½®è¥é”€‹zÕdŠ¨çš„门槛时候，切记讄¡½®å¥½æ£å¸¸è´ä¹°çš„商å“å•ä½ã€ähæ ¼åŠåº“å˜åQˆæŽ§åˆ¶åœ¨å¯æŽ§èŒƒå›´å†…）åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
c.¼›æ¢ä½Žähå¸å¼•ä¹°å®¶åQŒç›é€‰ä¹°å®Óž¼šä¸èƒ½é€šè¿‡ä½Žähæ¥å¸å¼•ï¼Œç„¶åŽå†åŽ»½{›é€‰æ„å‘çš„B¾cÖM¹°å®Óž¼›å¦åˆ™ä¸€å®šä¼šç•™ç»™ä¹°å®¶è–…羊毛的æœÞZ¼šã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">